As the stakeholder demand for transparent and measurable information on corporate sustainability work is increasing, so is the amount of regulations companies have to follow. In order to keep up with stakeholder expectation and stricter legislation, companies need to provide relevant and extensive information on how they work with these metrics.
This can also help attract employees, as an increasing amount of jobseekers rate sustainability initiatives as an important factor for selecting potential employers.
With an average score of 36%, a drop in 4 percentage points since last year, stakeholders are still demanding more sustainability content from most corporate websites.
As Environmental, Social, and Governance (ESG) performance is becoming a bigger factor in the investment criteria of investors, there is a compelling case for companies to strengthen their ESG website content. While there is still much uncertainty around materiality, legislation and data requirements, companies should see communicating ESG performance as an opportunity to build trust and attract investors who are prepared to reward them for creating long-term value for society. We expect to see considerably more ESG website content in our Webranking review next year, as companies look to position themselves as leaders in ESG. Offering a more ethical investment for the capital market, a more sustainable and well-managed environment for employees, and a more socially responsible product or service for consumers will increasingly be a priority to meet stakeholder demands.
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